{"product_id":"premium-ise-matcha-100g-versatile-usucha-latte-sweets","title":"Premium Ise Matcha 100g — Versatile (Usucha, Latte \u0026 Sweets)(Expected to arrive in mid-May.)","description":"\u003csection class=\"ma-ise\"\u003e\u003c!-- HERO --\u003e\u003cheader class=\"ma-ise__hero\"\u003e\n\u003cdiv class=\"ma-ise__heroMedia\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" alt=\"Matcha An Ise Matcha\" src=\"https:\/\/matchaan.com\/cdn\/shop\/files\/ise_1800x1800.jpg?v=1750228245\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ma-ise__heroBody\"\u003e\n\u003cp class=\"ma-ise__kicker\"\u003eIse, Mie Prefecture \/ Japan\u003c\/p\u003e\n\u003ch1 class=\"ma-ise__title\"\u003eIse Matcha\u003c\/h1\u003e\n\u003cp class=\"ma-ise__lead\"\u003eMatcha is not defined by one region alone.\u003cbr\u003eWhile Uji matcha is known for its elegance and refined aroma, Ise matcha offers a deeper color, bolder umami, and a powerful presence.\u003c\/p\u003e\n\u003cul class=\"ma-ise__badges\"\u003e\n\u003cli\u003eBold Umami\u003c\/li\u003e\n\u003cli\u003eVivid Green Color\u003c\/li\u003e\n\u003cli\u003eIdeal for Drinks \u0026amp; Sweets\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\u003c!-- Gallery --\u003e\n\u003cdiv class=\"ma-ise__gallery\"\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Matcha making process\" src=\"https:\/\/matchaan.com\/cdn\/shop\/files\/matchaan-common2_1800x1800.jpg?v=1719024241\"\u003e\u003c\/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Stone-milled matcha\" src=\"https:\/\/matchaan.com\/cdn\/shop\/products\/2022-06-0514.12.35_ce078a6c-8fdd-4e7d-a8d5-02ffd8375909_1800x1800.png?v=1755851737\"\u003e\u003c\/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Matcha powder texture\" src=\"https:\/\/matchaan.com\/cdn\/shop\/products\/2022-06-0514.12.22_657a1522-fc8a-4a05-8ba6-065bb9a60173_1800x1800.png?v=1755851737\"\u003e\u003c\/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Matcha preparation\" src=\"https:\/\/matchaan.com\/cdn\/shop\/products\/2022-06-0514.12.08_8288467c-81e4-4c12-8c2e-d0b3e27f9dd7_1800x1800.png?v=1755851737\"\u003e\u003c\/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Matcha An matcha\" src=\"https:\/\/matchaan.com\/cdn\/shop\/products\/matchaan-matcha_1800x1800.jpg?v=1750227293\"\u003e\u003c\/figure\u003e\n\u003cfigure\u003e\u003cimg loading=\"lazy\" alt=\"Japanese matcha\" src=\"https:\/\/matchaan.com\/cdn\/shop\/products\/matcha_1800x1800.jpg?v=1750227293\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c!-- Philosophy --\u003e\n\u003csection class=\"ma-ise__section\"\u003e\n\u003ch2\u003eBeyond Uji — Discover the Diversity of Matcha\u003c\/h2\u003e\n\u003cp\u003eEvery matcha-growing region has its own character.\u003cbr\u003eIse matcha is loved for its intensity — a rich body, pronounced umami, and a strikingly deep green color.\u003c\/p\u003e\n\u003cp\u003eThe moment it touches your palate, you feel its thickness and depth. Visually vibrant and bold in flavor, it represents a new expression of matcha.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- What is Ise Matcha --\u003e\n\u003csection class=\"ma-ise__section ma-ise__section--accent\"\u003e\n\u003ch2\u003eWhat Is Ise Matcha?\u003c\/h2\u003e\n\u003cp\u003eIse Matcha is produced in the Ise region of Mie Prefecture, Japan, where a mild climate and fertile soil nurture strong, flavorful tea leaves.\u003c\/p\u003e\n\u003cp\u003eKnown for its mellow sweetness and robust umami, Ise is now recognized as another important matcha-producing area alongside Uji.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- Benefits --\u003e\n\u003csection class=\"ma-ise__section\"\u003e\n\u003ch2\u003eWhy Matcha Is a Natural Superfood\u003c\/h2\u003e\n\u003cul class=\"ma-ise__list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Theanine:\u003c\/strong\u003e Promotes relaxation and mental clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCatechins:\u003c\/strong\u003e Support beauty and overall wellness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine:\u003c\/strong\u003e Provides clean, sustained energy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ma-ise__note\"\u003eBecause matcha is consumed as a powder, you enjoy the full benefits of the tea leaf.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- How to Enjoy --\u003e\n\u003csection class=\"ma-ise__section\"\u003e\n\u003ch2\u003eHow to Enjoy Ise Matcha\u003c\/h2\u003e\n\u003cdiv class=\"ma-ise__grid\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eTraditional Matcha\u003c\/h3\u003e\n\u003cp\u003eEnjoyed on its own, the bold umami truly stands out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eMatcha Milk\u003c\/h3\u003e\n\u003cp\u003eRich flavor pairs beautifully with milk for a smooth, comforting drink.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eMatcha Affogato\u003c\/h3\u003e\n\u003cp\u003eThe bitterness of matcha sharpens the sweetness of ice cream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eMatcha Sweets\u003c\/h3\u003e\n\u003cp\u003eIdeal for baking and desserts — strong enough to keep its character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- Closing --\u003e\u003cfooter class=\"ma-ise__footer\"\u003e\n\u003cp\u003eMatcha has many expressions.\u003cbr\u003eDiscover the bold, vivid character of Ise Matcha — and enjoy another side of Japan’s matcha culture.\u003c\/p\u003e\n\u003c\/footer\u003e\u003c\/section\u003e\n\n\u003cdiv style=\"background-color: #fff9e6; border: 2px solid #FFB800; border-radius: 8px; padding: 16px; margin: 20px 0;\"\u003e\n\u003ch3 style=\"color: #b8860b; margin-top: 0; font-size: 18px;\"\u003ePickup Only\u003c\/h3\u003e\n\u003cp style=\"margin: 10px 0; line-height: 1.6;\"\u003e\u003cbr\u003eThis item is available for \u003cstrong\u003ein-store pickup only\u003c\/strong\u003e.\u003cbr\u003ePickup location: JAPAN RAIL CAFE (Guoco Tower, Tanjong Pagar)\u003cbr\u003eAddress: 7 Wallich Street, #B2-22, Singapore 078884\u003c\/p\u003e\n\u003cp style=\"margin: 10px 0; font-size: 14px; color: #666;\"\u003e⚠️ Shipping option is displayed but not available due to $999.99 shipping fee.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha An Singapore","offers":[{"title":"Default Title","offer_id":47894956900579,"sku":null,"price":60.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/3736\/9571\/files\/ise_1800x1800_14e36ce0-46a1-48d8-94ca-f84b53fccbaa.jpg?v=1769735014","url":"https:\/\/sg.matchaan.com\/products\/premium-ise-matcha-100g-versatile-usucha-latte-sweets","provider":"Matcha An Singapore","version":"1.0","type":"link"}